Overseas Marketing Essentials: A Detailed Comparison of KYC Requirements Across Different Platforms
Introduction
In the era of global e-commerce and overseas marketing, compliance is the cornerstone of business success. Know Your Customer (KYC) has become a mandatory requirement for many platforms, covering aspects such as real-name verification, identity authentication, and security compliance. KYC policies vary across platforms, and oversights may lead to account restrictions, disrupting business operations.
This article provides an in-depth comparison of KYC requirements for mainstream overseas marketing and e-commerce platforms, helping you swiftly adapt to compliance standards and ensure seamless business execution.
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What is KYC? Why is it Important?
KYC (Know Your Customer) is a set of rules used by financial institutions and online platforms to verify user identities, aiming to prevent fraud, money laundering, and other illicit activities. For cross-border e-commerce and overseas marketing professionals, KYC is not just a legal requirement but also a critical factor in securing accounts and enhancing platform trust.
Core Elements of KYC Most KYC processes include the following steps: 1. Identity verification (submitting ID card, passport, etc.) 2. Facial recognition (biometric technology for enhanced security) 3. Proof of address (e.g., utility bills, bank statements) 4. Business information review (for B2B or merchant accounts)
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Comparison of KYC Requirements Across Major Platforms
1. Facebook & Instagram (Meta Ads) Target audience: Global advertisers Key KYC requirements:
- Personal accounts: Real name, ID card, or passport
- Business accounts: Business license, company legal representative information
- Facial recognition may be required
- Strict security compliance; account anomalies may trigger secondary verification
Features: Meta imposes high real-name verification standards, especially for new accounts or large-scale ad campaigns.
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2. Google Ads Target audience: Global advertisers Key KYC requirements:
- Business accounts must link and verify a credit card
- Tax information (e.g., W-9 or W-8BEN forms) required
- Proof of address may be required in certain countries
Features: Google’s verification process is clear, but tax compliance is strict, particularly in欧美 markets.
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3. Amazon Seller Central Target audience: Cross-border e-commerce sellers Key KYC requirements:
- Individual sellers: Passport/ID + bank account verification
- Business sellers: Business license, legal representative ID, company bank statements
- VAT number required for European sites
Features: Amazon’s KYC review is rigorous; submitting false information may lead to account suspension.
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4. TikTok Shop Target audience: Cross-border merchants Key KYC requirements:
- Facial recognition + ID card front/back photos
- Business stores require a business license and legal representative info
- Local bank accounts may be required in certain countries
Features: Relies on biometric technology for lower security risks but has longer review cycles.
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5. PayPal Target audience: Global merchants and individuals Key KYC requirements:
- Link and verify a bank card
- Income proof required for large transactions
- Business accounts need company registration documents
Features: PayPal is highly sensitive to risk control; incomplete verification may result in fund holds.
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6. Shopify Payments Target audience: DTC brands Key KYC requirements:
- Submit business registration proof and legal representative ID
- Bank account verification may be required in certain countries
Features: Shopify’s compliance requirements are relatively flexible but must align with local financial regulations.
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How to Efficiently Pass KYC?
1. Prepare materials in advance
- Individuals: ID/passport, proof of address, facial recognition (for some platforms)
- Businesses: Business license, legal representative ID, company bank account
2. Ensure information consistency
- Registered names, addresses, and bank details must match
- Avoid using proxies or virtual identities to prevent triggering risk controls
3. Use professional KYC services
- If verification fails repeatedly, third-party KYC services can optimize the process
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Conclusion: Compliant Operations for Stable Global Expansion
KYC requirements differ across platforms, but the core goal remains ensuring secure and compliant operations. Businesses should familiarize themselves with the rules to avoid delays caused by verification issues.
If you encounter challenges with real-name verification, account authentication, or need professional overseas marketing compliance support, Quark-Hub Overseas Marketing Studio offers one-stop solutions!
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